Shir Zamer

Shir Zamer – Expert on Japan First trip to Japan in 2014 My love for Japan started immediately when I got off the plane at Tokyo Airport. I didn't know what to expect and found myself living intermittently between Tokyo and Tel Aviv for 5 years, during which I got to know the local culture, the breathtaking landscapes, and the unique Japanese cities that are unlike any others. Japan is learning to open up to visitors from all over the world. This vast country, which rose from the harsh blow almost 80 years ago, has become an international economic and cultural power, and much more, while preserving its unique character. Japan combines in a way you won’t find anywhere else Western advancement, technology, capitalist economy, while obsessively maintaining its very unique culture. The culture manages to preserve all the wonderful and beautiful things in the world. Beyond that, Japan is a country of stunning landscapes, a pleasant climate for travel, rare environmental development in its beauty, and many other surprises. All of these captivated my heart long ago, and now I want to infect you with my love for Japan. In recent years, I have been guiding travelers and preparing them for their visit to Japan. My connection with the country has not ceased, and even today, I go to the country for at least two months a year. Currently, I am working on trips to Japan on a regular basis, including: Writing articles for various websites on Japan. Lectures on Japanese culture. Specializing in creating custom itineraries all over Japan. Dealing with suppliers and service providers in Japan for Israeli travelers.

Japan in July

A Trip to Nature in Japan

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Japan in August

August in Japan is a month filled with vibrant festivals, lively traditions, and scorching summer days. As the peak travel season, this time attracts both domestic and international tourists drawn to its unique cultural events and natural beauty. However, August also brings challenges such as soaring temperatures, high humidity, and bustling crowds. This guide covers everything you need to know to plan your August trip to Japan, offering insider tips, practical advice, and candid insights.

Table of Contents

Weather and Climate: What to Expect

August is one of Japan’s hottest months, with daytime temperatures ranging from 26°C to 36°C (79°F to 97°F). The combination of high humidity makes the heat feel even more intense, particularly in urban areas like Tokyo and Osaka.

Regional Variations

Southern Japan (Okinawa): Subtropical climate with abundant sunshine, often seeing temperatures exceeding 30°C (86°F).
Central Japan (Tokyo, Kyoto): Hot and humid, with occasional heatwaves.
Northern Japan (Hokkaido): A cooler escape where temperatures hover around 20°C to 25°C (68°F to 77°F).

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Risks to Consider: Typhoon Season
Although August has fewer rainy days compared to June or July, it falls within Japan’s typhoon season. Travelers should keep an eye on weather updates, especially if visiting southern regions.

Pro Tip: If traveling during typhoon-prone weeks, consider making refundable bookings and flexible itineraries.

Japan in August

Why Visit Japan in August?

A Festival-Filled Month
August is a time of unmatched cultural vibrancy. Some of the most iconic festivals include:

Obon (13–15 August): A family tradition to honor ancestors, often featuring lantern-lit ceremonies.
Nebuta Matsuri (Aomori, 2–7 August): Known for its giant illuminated floats.
Tanabata (Sendai, 6–8 August): A celebration of the stars marked by dazzling decorations and parades.
Awa Odori (Tokushima, 12–15 August): Japan’s largest traditional dance festival.

Perfect for Beach Lovers
August provides ideal conditions for enjoying the sun on Okinawa’s pristine beaches. Popular spots include Kabira Bay and Zamami Beach, where visitors can snorkel, dive, and kayak in turquoise waters.

Nightlife and Fireworks
Japan’s summer nights come alive with festivals and fireworks (hanabi). Don’t miss the Sumida River Fireworks Festival in Tokyo or the Nagaoka Fireworks Festival in Niigata.

Pro Tip: Arrive early to secure a good viewing spot for fireworks displays. Bring a picnic blanket and snacks to enjoy the evening like a local.

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Challenges of Traveling in August

The Heat Factor
The combination of high temperatures and humidity can cause discomfort or even heatstroke for unprepared travelers.

Survival Tips:

Carry a folding fan or a handheld mist sprayer.
Stay hydrated with drinks like Pocari Sweat, a popular electrolyte beverage.
Take midday breaks in air-conditioned cafes or museums.

Crowds and Costs
August coincides with Japan’s school holidays and Obon week, making it one of the busiest travel periods. Expect crowded trains, higher hotel rates, and limited availability at popular attractions.

Pro Tip: Book accommodations and train tickets well in advance, especially when traveling to tourist hotspots like Kyoto or Mount Fuji.

Japan in August

Festivals and Events Not to Miss

Obon (13–15 August)
Obon is one of Japan’s most important festivals, dedicated to honoring ancestors. Families gather to clean graves, light lanterns, and perform Bon Odori dances to welcome the spirits of their loved ones. Both major cities and small towns celebrate Obon with local traditions, making it a cultural highlight of August. Particularly vibrant events can be found in Kyoto, Tokyo, and Hiroshima.

Mountain Day (11 August)
Mountain Day is a relatively new public holiday celebrating Japan’s mountainous beauty. Many people take advantage of this day to explore hiking trails, enjoy picnics, or immerse themselves in outdoor activities. The Japanese Alps, Mount Takao, and the Fuji Five Lakes area are some of the best spots to mark the occasion.

Awa Odori (Tokushima, 12–15 August)
This traditional dance festival in Tokushima is one of the most famous summer events in Japan. The streets come alive with vibrant costumes, rhythmic music, and energetic dancers chanting “Yatto sa, yatto sa!” Travelers can even join in and learn the dance moves in designated areas for visitors.

Nebuta Matsuri (Aomori, 2–7 August)
The Nebuta Matsuri is a dazzling festival featuring enormous illuminated floats, often depicting historical or mythical characters, parading through the streets of Aomori. Accompanied by lively music and dancers, this event is a must-see for anyone in the Tohoku region in early August.

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Tanabata (Sendai, 6–8 August)
Tanabata, or the Star Festival, celebrates the meeting of two celestial lovers, Orihime and Hikoboshi, according to Japanese legend. Sendai’s Tanabata Festival is one of the largest in the country, showcasing stunning decorations, including intricate paper streamers filling the streets. Evening fireworks enhance the festive atmosphere.

Kanto Matsuri (Akita, 3–6 August)
This unique festival in Akita features performers balancing tall bamboo poles adorned with lanterns, some reaching over 12 meters high. The sight of these lanterns glowing in the night sky is truly mesmerizing. Visitors can also participate in cultural workshops and sample regional delicacies.

Hiroshima Peace Memorial Day (6 August)
This solemn occasion commemorates the victims of the atomic bombing in 1945. The events include a peace memorial ceremony, moments of silence, and the release of paper lanterns on the Motoyasu River.
Pro Tip: Enhance your visit to Hiroshima by also exploring Miyajima Island, known for its floating torii gate and serene scenery.

Gozan Okuribi (Kyoto, 16 August)
Celebrating the end of Obon, Gozan Okuribi is a spectacular festival in Kyoto where large bonfires are lit in the shapes of kanji characters on the surrounding mountains. The most famous of these is the “Dai” character. The fires are visible from various points throughout the city, providing an unforgettable experience for visitors.

Japan in August

Top Destinations to Visit in August

The Beaches of Okinawa
Okinawa is a tropical paradise boasting some of Japan’s most stunning beaches. With crystal-clear waters, white sand, and vibrant coral reefs, it is an ideal destination for snorkeling, diving, and sunbathing. Popular spots like Emerald Beach and Sunset Beach feature excellent facilities, while smaller islands such as Ishigaki and Miyakojima offer a more serene and secluded atmosphere.
Pro Tip: Arrive early in the morning to secure the best spots and avoid the midday heat. Don’t forget to pack sunscreen and a hat!

The Japanese Alps
Escape the summer heat by heading to the Japanese Alps, where cool mountain air awaits. The region is known for its breathtaking landscapes, charming villages, and some of the best hiking trails in Japan. Notable destinations include Matsumoto, famous for its iconic castle, and Takayama, renowned for its preserved Edo-period streets. Kamikochi, in the heart of the Alps, is particularly celebrated for its stunning views and tranquil hiking paths.
Pro Tip: Wear comfortable hiking shoes and bring insect repellent, as mosquitoes can be active in the summer.

Hokkaido – A Cooler Retreat
If you’re seeking relief from the sweltering heat, Hokkaido is the perfect destination. With its mild summer temperatures, the island offers lush green landscapes, national parks, and various outdoor adventures. Highlights include Furano’s colorful lavender fields, Shiretoko National Park’s unspoiled nature, and the vibrant city of Sapporo.
Pro Tip: Sample the local cuisine, including fresh seafood and Hokkaido’s famous miso ramen.

The Lakes Around Mount Fuji
The Fuji Five Lakes region provides breathtaking views of Japan’s iconic mountain, tranquil lakes, and endless outdoor activities. Lake Kawaguchi is the most accessible lake, offering fantastic vantage points for photographing Mount Fuji. Other lakes, such as Lake Saiko and Lake Yamanaka, are perfect for boating, fishing, and enjoying a peaceful atmosphere.
Pro Tip: Visit early in the morning or in the evening for the clearest views of Mount Fuji, as clouds often obscure the peak during the day.

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Kamikochi – A Mountain Paradise
Nestled in the Japanese Alps, Kamikochi is a haven for nature lovers and hiking enthusiasts. Its pristine rivers, lush forests, and panoramic mountain views create a magical destination. Popular spots like Taisho Pond and Kappabashi Bridge are great for scenic photos. Kamikochi also serves as an excellent base for exploring nearby trails.
Pro Tip: Note that Kamikochi is closed to private vehicles; take a shuttle bus or taxi from designated parking areas.

Sapporo Beer Festival
The Sapporo Beer Festival, held in Odori Park, is Japan’s largest beer garden, spanning over a kilometer. Visitors can savor a wide variety of beers from local breweries and international brands while enjoying the park’s vibrant atmosphere. Food stalls serve delicious snacks, including local Hokkaido specialties.
Pro Tip: Arrive early in the evening to secure a table, as the festival tends to get crowded later at night.

Flower Parks and Gardens
August is an excellent time to explore Japan’s flower parks and gardens, where vibrant blooms create breathtaking landscapes. Hitachi Seaside Park in Ibaraki and Ashikaga Flower Park in Tochigi are particularly renowned for their seasonal displays. Additionally, Hokkaido’s Furano is famous for its lavender and other colorful flowers.
Pro Tip: Check bloom calendars online before planning your visit, as peak blooming times can vary depending on the weather.

Japan in August

Unique Aspects of August in Japan

Fireworks Season (Hanabi Taikai)
August in Japan is synonymous with vibrant and spectacular fireworks festivals, or hanabi taikai. Cities and towns across the country hold large-scale events that light up the night sky with thousands of colorful explosions. The Sumida River Fireworks Festival in Tokyo and the Omagari Fireworks Festival in Akita are among the most famous, attracting large crowds each year. Fireworks displays are a significant part of summer culture and are typically accompanied by food stalls, traditional yukata (summer kimono), and celebratory music.
Pro Tip: Arrive early to claim a good viewing spot, as these festivals draw huge crowds.

Peak Tourist Season
August marks the peak of the tourist season in Japan. Many domestic and international travelers flock to the country during this month to enjoy summer festivals, explore famous landmarks, and partake in outdoor activities. Major cities like Tokyo, Kyoto, and Osaka are bustling with tourists, while popular destinations such as Okinawa, Hokkaido, and the Japanese Alps see a surge in visitors seeking cooler climates and scenic beauty.
Pro Tip: While major attractions can be crowded, consider exploring off-the-beaten-path destinations like lesser-known temples or rural towns for a more unique experience.

Traditional Summer Entertainment
August is a time for traditional Japanese summer activities. Many people participate in obon dance festivals, such as the Awa Odori in Tokushima, where dancers perform lively, rhythmic steps in the streets. Other classic summer pastimes include attending outdoor yukata fashion shows, engaging in water-related sports like river rafting or canoeing, and enjoying the cool air of open-air beer gardens.
Pro Tip: If you’re visiting during obon, consider participating in local dances for a truly immersive cultural experience.

Vacation Time for Japanese Locals
August marks the summer holiday season for many Japanese people, primarily due to the obon holiday, a time dedicated to honoring ancestors and reuniting with family. During this period, many businesses close, and transportation—including trains and flights—can become crowded as people travel to see family or enjoy vacations.
Pro Tip: Be prepared for increased crowds at popular tourist spots and on transportation networks during obon (August 13-15). Plan accordingly and book your accommodations in advance.

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Practical Tips for Tourists Visiting Japan in August

How to Stay Cool and Beat the Heat
August in Japan can be stiflingly hot, with temperatures often reaching up to 36°C (97°F). To stay comfortable, it’s vital to stay hydrated, take frequent breaks in air-conditioned spaces, and wear loose, breathable clothing. If you go out during peak heat hours, consider visiting indoor attractions or shopping malls. Also, remember to rest during the hottest part of the day, typically between 11 a.m. and 3 p.m.
Pro Tip: Look for convenience stores that sell portable fans (uchiwa) or cooling towels to help you stay cool.

Must-Have Items to Pack
Due to the heat and humidity, consider packing these essential items:

Fan (Uchiwa or Sensu): A traditional hand fan is great for staying cool.
Towel: A small, quick-drying towel is convenient for wiping away sweat.
Sunscreen and UV Protection: UV rays are strong in summer, so pack high-SPF sunscreen (SPF 50+), along with a wide-brimmed hat and sunglasses for protection.
Umbrella: A compact umbrella offers relief from both the sun and unexpected rain showers.
Pro Tip: Many convenience stores provide small, portable air conditioning fans that can be a lifesaver.

Festival Etiquette
Japanese summer festivals are vibrant and full of tradition, but it’s crucial to respect local customs. If you’re attending a festival such as the Awa Odori or the Gozan Okuribi, keep these tips in mind:

Dress appropriately: Many festival-goers wear traditional clothing like yukata. While it’s not mandatory, you can enhance your experience by renting one.
Be respectful of personal space: Festivals can become crowded, so be courteous and avoid pushing or obstructing others’ views.
Follow the crowd: If participating in a dance or procession, mimic the movements of locals to fully engage.
Pro Tip: Join in the local dances during festivals! It’s a fun way to immerse yourself in the culture and experience Japan like a local.

Japan in August

Plan Your Itinerary with the Weather in Mind

Plan Your Itinerary Around the Heat
The summer heat can make outdoor activities exhausting, so it’s essential to plan your itinerary accordingly. Early mornings and late evenings are the best times to explore outdoor attractions such as parks, temples, or markets. For indoor attractions like museums, galleries, or shopping malls, the afternoon is ideal when temperatures are at their highest. If you intend to visit the mountains or cooler regions like Hokkaido, be sure to check the weather forecast for any seasonal changes that could impact your plans.
Pro Tip: Consider visiting cooler areas, such as the Japanese Alps or Hokkaido, to escape the intense summer heat found in cities.

Book Accommodations in Advance
August is peak tourist season, so it’s highly recommended to book your accommodations well in advance. This is especially crucial during the Obon period (August 13-15), when many locals travel to visit family, leading to potential hotel and transportation shortages. Opt for places with air conditioning, particularly in southern cities like Osaka or Kyoto, where heat and humidity can be overwhelming.
Pro Tip: Use local booking platforms or apps to find last-minute deals, but don’t wait too long, as the best accommodations fill up quickly.

Sun Protection and UV Shielding
Japan’s summer sun is intense, and UV rays can be harmful even on cloudy days. Always wear sunscreen, preferably water-resistant and with a high SPF. Additionally, bring a hat or cap and wear UV-protective sunglasses. Many local drugstores offer UV-protective clothing and accessories to help shield you from the sun.
Pro Tip: Be diligent about reapplying sunscreen every two hours, especially after swimming or sweating.

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