My name is Neta Gimpel, and I have been working in the tourism industry for over 13 years. Today I manage partnerships with leading travel service providers – from car rentals and insurance to hotels, airlines, local guides, and top attractions worldwide. In addition, I am an active travel blogger and an expert who lives and breathes travel every day. If you are planning a trip and want to make it comfortable, well-planned, and truly unforgettable, I will be happy to help. Let’s turn your travel dream into reality!

Picture this: shopping for designer brands while standing on stones that witnessed thousands of years of history. That’s exactly what awaits at Mamilla Avenue, Jerusalem’s most unique shopping destination that bridges the gap between the ancient Old City and modern Jerusalem.

What Makes Mamilla Special

Mamilla isn’t just another shopping mall – it’s a carefully crafted experience that seamlessly blends contemporary retail with Jerusalem’s historic charm. Located at the strategic junction between Jaffa Gate and the city center, this open-air promenade has transformed from a tiny neighborhood destroyed in 1948 into one of the Middle East’s most prestigious shopping destinations.

The entire complex is built using Jerusalem’s signature limestone, giving it that distinctive golden glow that changes throughout the day. What’s truly remarkable is that one of the buildings damaged during the 1948 war was disassembled brick by brick and reconstructed here – the numbers on the bricks still visible as a reminder of its turbulent history.

Mamilla shopping center

Shopping: From High-End to High Street

Luxury Brands

Mamilla houses an impressive collection of international luxury brands that rival any major European shopping street:

  • Burberry – Full collection including their iconic trench coats
  • Gucci – Latest fashion and accessories
  • Valentino – Designer clothing and leather goods
  • Stuart Weitzman – Premium footwear
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Popular Chain Stores

For more accessible shopping, several familiar names offer quality at reasonable prices:

  • Zara – Latest European fashion trends
  • Mango – Stylish clothing at moderate prices
  • Nike – Athletic wear and sneakers
  • Diesel – Contemporary denim and casual wear
  • Castro – Popular Israeli fashion chain

Local Israeli Designers

Don’t miss the opportunity to discover unique Israeli talent:

  • Several boutiques feature local designers creating everything from avant-garde fashion to traditional Jewish jewelry
  • Art galleries showcase contemporary Israeli artists
  • Rotating sculpture exhibitions throughout the promenade

Mamilla shopping center

Dining Options: From Quick Bites to Fine Dining

The dining scene at Mamilla caters to every taste and budget, with kosher options ensuring observant visitors can dine comfortably.

Fine Dining Restaurants

Multiple upscale restaurants offer everything from Mediterranean cuisine to international fare, perfect for a romantic dinner with Old City views.

Casual Cafes

  • Café Rimon – Cozy spot for coffee with outdoor seating
  • Roladin Bakery – Israeli chain famous for pastries and light meals
  • Various coffee shops ideal for people-watching

Pro Tip: Grab a coffee and find a spot with a view of the Old City walls – it’s an experience worth savoring slowly.

Click here to create a personal itinerary for Israel

Practical Information

Location and Access

  • Address: Alrov Mamila Avenue, Jerusalem
  • Distance from Jaffa Gate: 2-minute walk
  • Public Transport: Multiple bus routes stop nearby, plus walking distance to light rail

Parking Details

The underground parking situation requires some planning:

Mamilla Parking (main underground garage):

  • First Hour: FREE
  • Second Hour: 12 shekels
  • Subsequent Hours: 3 shekels per 15 minutes
  • Daily Maximum: 40-48 shekels
  • Capacity: 1,600 cars across multiple levels
  • Shabbat: CLOSED Friday evening to Saturday evening

Karta Parking (alternative nearby):

  • Hourly Rate: 10 shekels per hour
  • Daily Maximum: 50-60 shekels
  • Hours: Open 7:00 AM – 1:00 AM daily
  • Shabbat: OPEN (major advantage over Mamilla)
  • Location: Next to Mamilla, equally close to Jaffa Gate

Pro Tips:

  • Arrive early for Mamilla’s free first hour, but expect long queues
  • Karta offers better availability and Shabbat access
  • Both lots can get extremely crowded during peak tourist seasons

About Us

Since 2015, our website has specialized in individual planning of unique routes, taking into account personal preferences and desires.

Each of you will receive a unique PDF file from us, which contains everything you need: travel routes, car rentals, hotels, the best tourist attractions, attractions for kids and everything you need for a perfect vacation.

During the trip, we are available for you by phone via WhatsApp.

Our personal service provides information from A to Z, taking into account many small details that can become a decisive factor on the way from a wasted trip to an unforgettable vacation.

Our service will make your trip comfortable, save a lot of time on planning and preparation, and most importantly – will allow you to become freer and fully enjoy the pleasure of the trip.

Operating Hours

Winter Hours (October-March):

  • Sunday-Thursday: 10:00 AM – 10:00 PM
  • Friday: 9:00 AM – 2:00 PM for Shabbat preparation
  • Saturday: One hour after Shabbat ends – 11:00 PM

Summer Hours (April-September):

  • Sunday-Thursday: 10:00 AM – 11:00 PM
  • Friday: 10:00 AM – 3:00 PM
  • Saturday: One hour after Shabbat ends – 11:00 PM

Note: Individual restaurants and cafes may have extended hours, especially during weekends and holiday periods.

Mamilla shopping center

Money-Saving Strategies

Best Times for Deals

  • End of season sales: Up to 70% discounts, particularly noticed by visitors
  • Weekday mornings: Less crowded, better service
  • Post-holiday periods: Significant markdowns on seasonal items

Budget-Friendly Options

While Mamilla has a reputation for luxury, savvy shoppers can find reasonable deals:

  • Israeli chain stores offer competitive prices
  • Take advantage of the FREE first hour of parking at Mamilla
  • Coffee shops have more affordable options than full restaurants
  • Window shopping and people-watching cost nothing but provide endless entertainment
  • Consider Karta parking (10 NIS/hour) as a cheaper alternative to Mamilla’s premium rates
Click here to create a personal itinerary for Israel

The Art Experience

One of Mamilla’s most distinctive features is its ever-changing outdoor art gallery. Sculptures and installations are rotated regularly, meaning each visit offers something new. Many pieces are available for purchase, allowing visitors to take home a unique piece of Jerusalem.

The artistic elements aren’t limited to sculptures – creative window displays, architectural details, and the famous bridge café create Instagram-worthy moments throughout the promenade.

Mamilla shopping center

Planning Your Visit

What to Expect

  • Crowds: Always busy, especially evenings and weekends
  • Languages: Expect to hear Hebrew, English, Arabic, Russian, and numerous tourist languages
  • Atmosphere: Upscale but welcoming, touristy but authentic
  • Weather: Open-air design means dress appropriately for seasons

Combining with Old City Visit

Mamilla’s genius lies in its location. Most visitors use it as either:

  • Starting point: Shop and dine before exploring the Old City
  • End point: Relax and shop after intensive Old City sightseeing
  • Midday break: Escape Old City crowds for air-conditioned comfort

Time Allocation

  • Quick browse: 1-2 hours for main promenade
  • Serious shopping: Half day including dining
  • Combined visit: Full day when paired with Old City exploration

What we propose

Emma Heidi - Itinerary Expert

Emma Heidi


Customer Experience Manager

Take all the stress out of planning your trip!

With our experts, you can create the perfect itinerary for you – complete, comfortable, and tailored to all your dreams, wishes, and needs.

We take care of every little detail, so you can simply focus on enjoying your journey.

We’ve been designing personalized itineraries since 2015, and over the years we’ve created thousands of custom itineraries for happy clients.

Discover our clients’ experiences here

 Save time, avoid confusion – we do the work for you. Our service saves you weeks of searching, reading, comparing, and complicated planning. Instead of wasting endless hours – you receive a ready-to-use, accurate and clear itinerary.

 A tailor-made itinerary – built just for you. Your itinerary is personally designed based on our experts’ real field experience and genuine feedback from hundreds of travelers – including hidden discoveries and insider tips that don’t appear in any travel guide.

 Smart accommodation selection – often saves you hundreds or even thousands of dollars. We help you choose verified and recommended places to stay, checking availability for your exact travel dates. Sometimes we suggest hotels not “in the center,” but in safe, convenient, and highly strategic locations – which can significantly reduce travel costs and save you even thousands of dollars.

 We’re by your side even during the trip. We stay with you throughout your vacation – providing professional help whenever needed. If the weather changes, there’s a strike, a local event, heavy crowds, or any unexpected situation – we are here to update, guide, and adjust your itinerary in real time.

 Easy-to-use itinerary – with direct navigation links. Your itinerary includes direct Waze / Google Maps links – no need to search for parking addresses, no stress, no mistakes. Just tap – and go.


Service cost: from only $420. (Special price for short itineraries up to 5 days). Clients tell us the itinerary saves them costly mistakes, fines, wrong choices – plus exclusive discounts on car rentals, better-priced accommodations, and money-saving local tips.

Want to know if it’s really worth it?

Take a look at the experiences of travelers who built their personal itinerary with us.

Click here and let’s start building the itinerary that will save you time, money, and stress – and turn your vacation into perfection.

Of course, your first inquiry is completely free – with no commitment whatsoever.

How it works

how it worked
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  • You fill out a special form
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