Shir Zamer – Expert on Japan First trip to Japan in 2014 My love for Japan started immediately when I got off the plane at Tokyo Airport. I didn't know what to expect and found myself living intermittently between Tokyo and Tel Aviv for 5 years, during which I got to know the local culture, the breathtaking landscapes, and the unique Japanese cities that are unlike any others. Japan is learning to open up to visitors from all over the world. This vast country, which rose from the harsh blow almost 80 years ago, has become an international economic and cultural power, and much more, while preserving its unique character. Japan combines in a way you won’t find anywhere else Western advancement, technology, capitalist economy, while obsessively maintaining its very unique culture. The culture manages to preserve all the wonderful and beautiful things in the world. Beyond that, Japan is a country of stunning landscapes, a pleasant climate for travel, rare environmental development in its beauty, and many other surprises. All of these captivated my heart long ago, and now I want to infect you with my love for Japan. In recent years, I have been guiding travelers and preparing them for their visit to Japan. My connection with the country has not ceased, and even today, I go to the country for at least two months a year. Currently, I am working on trips to Japan on a regular basis, including: Writing articles for various websites on Japan. Lectures on Japanese culture. Specializing in creating custom itineraries all over Japan. Dealing with suppliers and service providers in Japan for Israeli travelers.

Nestled in the heart of Ehime Prefecture on Shikoku Island, Matsuyama beckons travelers with its rich history, cultural treasures, and natural wonders. From ancient castles to soothing hot springs, Matsuyama offers a captivating blend of tradition and modernity, making it a must-visit destination in Japan.

What to See

  • Matsuyama Castle: Dominating the city skyline, Matsuyama Castle stands as a symbol of strength and resilience. Explore its storied halls, learn about its turbulent past, and marvel at panoramic views of Matsuyama from atop the castle’s hill.
  • Dogo Onsen: Immerse yourself in relaxation at Dogo Onsen, Japan’s oldest hot spring. Indulge in therapeutic baths steeped in centuries of tradition and explore the historic Dogo Onsen Honkan, frequented by literary giant Natsume Sōseki.
  • Mitsuhama Old Port District: Step back in time in the charming Mitsuhama district, where centuries-old buildings evoke the city’s maritime heritage. Wander through narrow streets, visit the bustling fish market, and soak in the nostalgic ambiance of Matsuyama’s past.

The Best Attractions

  • Matsuyama City Park: Escape the bustle of the city and immerse yourself in nature at Matsuyama City Park. Stroll through lush gardens, enjoy scenic vistas, and discover hidden gems like the tranquil Kikugetsu-tei Tea House.
  • Shikidō Museum: Delve into the world of Japanese poetry at the Shikidō Museum, dedicated to Matsuyama-born poet Shiki Masaoka. Explore exhibits showcasing his life and works, and gain insight into the profound influence of Matsuyama on Japanese literature.
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Parks and Attractions for Children

Ferris Wheel Kururin: Treat your little ones to a bird’s-eye view of Matsuyama aboard the Ferris Wheel Kururin. Enjoy daytime vistas of the cityscape or witness the enchanting illuminations that light up the night sky.

Botchan Ressha Train: Embark on a whimsical journey aboard the Botchan Ressha Train, a replica of a historic steam locomotive. Kids will delight in the nostalgia of yesteryear as they journey through Matsuyama’s picturesque landscapes.

Where to Stay

  • Dogo Onsen Funaya: Experience traditional Japanese hospitality at Dogo Onsen Funaya, the oldest ryokan in the Dogo Onsen area. Relax in luxurious accommodations, savor gourmet cuisine, and rejuvenate your senses in the healing waters of the hot spring baths.
  • Dogo Prince Hotel: Treat yourself to modern comforts at Dogo Prince Hotel, offering a range of accommodations to suit every traveler. Unwind in spacious rooms, indulge in delectable dining options, and enjoy unique cultural experiences, from Sanuki Udon noodle making to traditional music performances.
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When to Go

  • Spring: Witness the city burst into bloom during the Matsuyama Spring Festival, a vibrant celebration of cherry blossoms and cultural heritage.
  • Autumn: Immerse yourself in the beauty of fall foliage as Matsuyama’s parks and gardens burst into a riot of colors, offering breathtaking vistas and countless photo opportunities.

Suggested 7-Day Travel Itinerary

Day 1-2: Explore Matsuyama Castle and the attractions in its vicinity.

Day 3: Rejuvenate and unwind at Dogo Onsen.

Day 4: Discover the charm of Mitsuhama Old Port District and indulge in fresh seafood.

Day 5: Visit Matsuyama City Park and the Shikidō Museum.

Day 6: Treat your kids to a day of excitement at Ferris Wheel Kururin and the Botchan Ressha Train.

Day 7: Departure or consider taking an optional day trip to nearby destinations such as Onomichi or the Shimanami Kaido.

Tips for Travelers

  • Transportation: Make the most of Matsuyama’s convenient tram system or consider renting bicycles to explore the city at your own pace.
  • Language: Although English might not be widely spoken, locals are friendly and helpful, so don’t hesitate to seek their assistance.
  • Currency: Ensure you have enough cash on hand as some smaller establishments may not accept credit cards.
  • Etiquette: Show respect for local customs and traditions, such as removing your shoes before entering certain establishments and adhering to proper onsen etiquette.
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With its blend of historical landmarks, natural beauty, and cultural experiences, Matsuyama offers a captivating journey into the heart of Japan. Whether you seek relaxation, adventure, or a deep dive into the local culture, Matsuyama promises an unforgettable travel experience that will leave you enchanted and inspired. Plan your visit today and discover the timeless allure of Matsuyama.

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Emma Heidi - Itinerary Expert

Emma Heidi


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