My love for Japan began the moment I arrived in Tokyo. The country amazed me with its harmony of ancient traditions, cutting-edge technology, breathtaking nature, and a culture unlike any other. Since then, Japan has become a part of my life, and I return there again and again. Today I help travelers discover the real Japan: I create personalized itineraries, give lectures, and prepare guests for their unforgettable journey. I would be delighted to open Japan for you too!

Nestled in the heart of Ehime Prefecture on Shikoku Island, Matsuyama beckons travelers with its rich history, cultural treasures, and natural wonders. From ancient castles to soothing hot springs, Matsuyama offers a captivating blend of tradition and modernity, making it a must-visit destination in Japan.

What to See

  • Matsuyama Castle: Dominating the city skyline, Matsuyama Castle stands as a symbol of strength and resilience. Explore its storied halls, learn about its turbulent past, and marvel at panoramic views of Matsuyama from atop the castle’s hill.
  • Dogo Onsen: Immerse yourself in relaxation at Dogo Onsen, Japan‘s oldest hot spring. Indulge in therapeutic baths steeped in centuries of tradition and explore the historic Dogo Onsen Honkan, frequented by literary giant Natsume Sōseki.
  • Mitsuhama Old Port District: Step back in time in the charming Mitsuhama district, where centuries-old buildings evoke the city’s maritime heritage. Wander through narrow streets, visit the bustling fish market, and soak in the nostalgic ambiance of Matsuyama’s past.

The Best Attractions

  • Matsuyama City Park: Escape the bustle of the city and immerse yourself in nature at Matsuyama City Park. Stroll through lush gardens, enjoy scenic vistas, and discover hidden gems like the tranquil Kikugetsu-tei Tea House.
  • Shikidō Museum: Delve into the world of Japanese poetry at the Shikidō Museum, dedicated to Matsuyama-born poet Shiki Masaoka. Explore exhibits showcasing his life and works, and gain insight into the profound influence of Matsuyama on Japanese literature.
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Parks and Attractions for Children

Ferris Wheel Kururin: Treat your little ones to a bird’s-eye view of Matsuyama aboard the Ferris Wheel Kururin. Enjoy daytime vistas of the cityscape or witness the enchanting illuminations that light up the night sky.

Botchan Ressha Train: Embark on a whimsical journey aboard the Botchan Ressha Train, a replica of a historic steam locomotive. Kids will delight in the nostalgia of yesteryear as they journey through Matsuyama’s picturesque landscapes.

Where to Stay

  • Dogo Onsen Funaya: Experience traditional Japanese hospitality at Dogo Onsen Funaya, the oldest ryokan in the Dogo Onsen area. Relax in luxurious accommodations, savor gourmet cuisine, and rejuvenate your senses in the healing waters of the hot spring baths.
  • Dogo Prince Hotel: Treat yourself to modern comforts at Dogo Prince Hotel, offering a range of accommodations to suit every traveler. Unwind in spacious rooms, indulge in delectable dining options, and enjoy unique cultural experiences, from Sanuki Udon noodle making to traditional music performances.

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When to Go

  • Spring: Witness the city burst into bloom during the Matsuyama Spring Festival, a vibrant celebration of cherry blossoms and cultural heritage.
  • Autumn: Immerse yourself in the beauty of fall foliage as Matsuyama’s parks and gardens burst into a riot of colors, offering breathtaking vistas and countless photo opportunities.

Suggested 7-Day Travel Itinerary

Day 1-2: Explore Matsuyama Castle and the attractions in its vicinity.

Day 3: Rejuvenate and unwind at Dogo Onsen.

Day 4: Discover the charm of Mitsuhama Old Port District and indulge in fresh seafood.

Day 5: Visit Matsuyama City Park and the Shikidō Museum.

Day 6: Treat your kids to a day of excitement at Ferris Wheel Kururin and the Botchan Ressha Train.

Day 7: Departure or consider taking an optional day trip to nearby destinations such as Onomichi or the Shimanami Kaido.

Tips for Travelers

  • Transportation: Make the most of Matsuyama’s convenient tram system or consider renting bicycles to explore the city at your own pace.
  • Language: Although English might not be widely spoken, locals are friendly and helpful, so don’t hesitate to seek their assistance.
  • Currency: Ensure you have enough cash on hand as some smaller establishments may not accept credit cards.
  • Etiquette: Show respect for local customs and traditions, such as removing your shoes before entering certain establishments and adhering to proper onsen etiquette.
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With its blend of historical landmarks, natural beauty, and cultural experiences, Matsuyama offers a captivating journey into the heart of Japan. Whether you seek relaxation, adventure, or a deep dive into the local culture, Matsuyama promises an unforgettable travel experience that will leave you enchanted and inspired. Plan your visit today and discover the timeless allure of Matsuyama.

What we propose

Emma Heidi - Itinerary Expert

Emma Heidi


Customer Experience Manager

Take all the stress out of planning your trip!

With our experts, you can create the perfect itinerary for you – complete, comfortable, and tailored to all your dreams, wishes, and needs.

We take care of every little detail, so you can simply focus on enjoying your journey.

We’ve been designing personalized itineraries since 2015, and over the years we’ve created thousands of custom itineraries for happy clients.

Discover our clients’ experiences here

 Save time, avoid confusion – we do the work for you. Our service saves you weeks of searching, reading, comparing, and complicated planning. Instead of wasting endless hours – you receive a ready-to-use, accurate and clear itinerary.

 A tailor-made itinerary – built just for you. Your itinerary is personally designed based on our experts’ real field experience and genuine feedback from hundreds of travelers – including hidden discoveries and insider tips that don’t appear in any travel guide.

 Smart accommodation selection – often saves you hundreds or even thousands of dollars. We help you choose verified and recommended places to stay, checking availability for your exact travel dates. Sometimes we suggest hotels not “in the center,” but in safe, convenient, and highly strategic locations – which can significantly reduce travel costs and save you even thousands of dollars.

 We’re by your side even during the trip. We stay with you throughout your vacation – providing professional help whenever needed. If the weather changes, there’s a strike, a local event, heavy crowds, or any unexpected situation – we are here to update, guide, and adjust your itinerary in real time.

 Easy-to-use itinerary – with direct navigation links. Your itinerary includes direct Waze / Google Maps links – no need to search for parking addresses, no stress, no mistakes. Just tap – and go.


Service cost: from only $420. (Special price for short itineraries up to 5 days). Clients tell us the itinerary saves them costly mistakes, fines, wrong choices – plus exclusive discounts on car rentals, better-priced accommodations, and money-saving local tips.

Want to know if it’s really worth it?

Take a look at the experiences of travelers who built their personal itinerary with us.

Click here and let’s start building the itinerary that will save you time, money, and stress – and turn your vacation into perfection.

Of course, your first inquiry is completely free – with no commitment whatsoever.

How it works

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