My name is Neta Gimpel, and I have been working in the tourism industry for over 13 years. Today I manage partnerships with leading travel service providers – from car rentals and insurance to hotels, airlines, local guides, and top attractions worldwide. In addition, I am an active travel blogger and an expert who lives and breathes travel every day. If you are planning a trip and want to make it comfortable, well-planned, and truly unforgettable, I will be happy to help. Let’s turn your travel dream into reality!

Florence isn’t just a Renaissance masterpiece frozen in marble and frescoes – it’s a living, breathing shopping paradise where centuries-old craftsmanship meets contemporary style. From world-renowned leather goods to hidden vintage gems, Florence offers shopping experiences that range from budget-friendly market finds to luxury splurges that’ll make your credit card weep (but your wardrobe sing).

The Crown Jewel: Florence’s Legendary Leather Scene

Madova: Where Quality Meets Tradition

Madova, operating since 1919, represents everything that makes Florentine leather special. This family-run establishment specializes in leather gloves lined with silk or cashmere, with prices ranging from €30 for standard pairs to €180 for tailor-made options. Located at Via de’ Guicciardini 1R near Ponte Vecchio, the shop feels more like a consultation than a transaction, with shelves lined floor to ceiling with gloves in every conceivable color and style.

What makes these gloves worth seeking out goes beyond their obvious quality – customers consistently report that gloves purchased here “are still going strong” after 10 years of use. The silk lining isn’t just a luxury touch; it’s a practical feature that keeps hands comfortable while the leather develops its characteristic patina over time.

San Lorenzo Market: Where Haggling Becomes an Art Form

The sprawling San Lorenzo Market represents Florence’s more democratic approach to leather shopping. Success requires developing a quick eye for quality markers: supple leather that feels substantial without being stiff, stitching that lies flat and even, and hardware that feels solid in your hands.

Pro Tips for Market Shopping:

  • Arrive early (around 9 AM) for better selection and less frustrated vendors
  • Always check for “Made in Florence” labels
  • Start bargaining at 60% of asking price
  • Buy three items from the same vendor for volume discounts
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Premium Shopping Streets: Where Luxury Lives

Via de’ Tornabuoni: The Runway of Florence

Walking down Via de’ Tornabuoni feels like stepping into a fashion magazine spread. This prestigious street houses luxury giants like Louis Vuitton, Gucci, Salvatore Ferragamo, and Cartier in stunning historical buildings. Many flagship stores offer complimentary services like monogramming and personal shopping consultations unavailable elsewhere.

Shopping Strategy: Visit during weekday mornings for personal attention from sales staff. Many stores participate in tax-free shopping for non-EU residents, adding 20% savings to luxury purchases over €155.

Via de’ Calzaiuoli: The Democratic Alternative

This bustling pedestrian street connects the Duomo to Piazza della Signoria, embracing variety over exclusivity. High-end international brands share space with traditional Italian boutiques and mid-range retailers, creating a shopping ecosystem accommodating every budget.

Shopping in Florence

Market Adventures: Beyond the Tourist Trail

Mercato Centrale: A Food Lover’s Paradise

The historic Mercato Centrale operates with ground floor markets Monday-Saturday 7AM-2PM, while the upstairs food hall runs daily 8AM-midnight (except Christmas). The ground floor maintains its traditional market atmosphere with vendors selling aged Parmigiano-Reggiano, truffle products, and regional specialties, while the upper level houses a sophisticated food court.

What to Buy:

  • Vacuum-sealed cheeses and jarred sauces (travel well)
  • Specialty salts and truffle honey
  • Extra-virgin olive oil and aged balsamic vinegar
  • Regional wines with shipping services available

Timing Tip: Arrive before 12:30 PM to snag tables and avoid long waits during the busy lunch rush.

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Luxury Outlets and Department Stores

The Mall Florence: Designer Dreams at Reality Prices

Located 30 minutes from Florence’s center, The Mall operates daily 10AM-8PM, offering Gucci, Prada, Versace, and Armani at 30-50% discounts. The direct bus service costs €8 one way or €15 round trip, running from Piazzale Montelungo with multiple daily departures.

Best Strategy: Focus on Italian brands like Gucci and Prada for genuine savings rather than inflated “discounts.” The outlet’s restaurant requires advance booking during tourist season.

Rinascente Florence: The Rooftop Experience

Located on Piazza della Repubblica, Rinascente operates daily 10AM-9PM. Beyond luxury shopping, the rooftop terrace (Tosca & Nino) provides stunning Duomo views and operates from morning to midnight. The store offers personal shopping services and convenient tax-free shopping for non-EU residents.

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Since 2015, our website has specialized in individual planning of unique routes, taking into account personal preferences and desires.

Each of you will receive a unique PDF file from us, which contains everything you need: travel routes, car rentals, hotels, the best tourist attractions, attractions for kids and everything you need for a perfect vacation.

During the trip, we are available for you by phone via WhatsApp.

Our personal service provides information from A to Z, taking into account many small details that can become a decisive factor on the way from a wasted trip to an unforgettable vacation.

Our service will make your trip comfortable, save a lot of time on planning and preparation, and most importantly – will allow you to become freer and fully enjoy the pleasure of the trip.

Specialized Shopping: Florence’s Hidden Talents

Art Supplies: Where Masters Shop

Florence’s art supply stores – Zecchi, Colomberi Bellarte, and Salvini – cater to serious artists with professional-grade materials difficult to find elsewhere. Zecchi operates like a museum, stocking hand-forged brushes and traditional pigments ground using centuries-old techniques.

The wooden palettes represent particular pride for Florentine craftsmanship. Unlike plywood alternatives common elsewhere, these solid wood palettes develop character over time, actually improving with use.

Kitchen Equipment: The Alessi Advantage

Italian design excellence extends into everyday objects, particularly kitchen equipment. The Alessi stovetop espresso makers (moka pots) available throughout Florence come in stainless steel rather than the typical aluminum versions, lasting decades rather than years.

Hardware Store Treasures: Florence’s ferramenta offer exceptional value on quality tools. Heavy stainless steel scissors marked “Made in Italy” cost around €13 and will likely outlast their purchaser. Hog bristle utility brushes with round ferrules cost triple their Florence prices elsewhere.

Shopping in Florence

Vintage and Alternative Shopping

Santo Spirito: Where Artisans Create

The Via de’ Santo Spirito area represents Florence’s contemporary artisan scene with actual craftspeople creating furniture, artwork, and clothing using traditional techniques. Unlike tourist-focused shops selling mass-produced “handmade” items, these workshops house genuine artisans accepting custom orders.

Charity Shops: Unexpected Discoveries

Florence’s charity shops provide opportunities for finding quality vintage pieces at fraction of boutique prices. Success requires patience and regular visits, as inventory changes constantly. €6 vintage blazers and €15 silk scarves represent exceptional value for persistent shoppers.

Practical Shopping Strategies

Timing Your Florence Shopping Adventure

Daily Schedule:

  • Morning (9-11 AM): Best for markets when selection peaks and vendors accommodate requests
  • Lunch (1-3:30 PM): Most shops close; perfect for leisurely meals
  • Evening (5-8 PM): Ideal for luxury shopping during the local passeggiata

Seasonal Timing: January and July sales offer genuine luxury discounts. Avoid August when many locals vacation elsewhere, affecting service and availability.

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Payment and Shipping Logistics

Most retailers accept credit cards, but markets and small artisan shops often prefer cash. For larger purchases, many shops offer professional shipping services. Tax-free shopping for non-EU residents adds 20% savings to purchases over €155, requiring passport presentation and customs validation when leaving the EU.

Budget Management and Bargaining Etiquette

Successful Florence Shopping Allocation:

  • Splurge: One exceptional leather piece or artisan work
  • Mid-range: Traditional crafts from established shops
  • Budget: Market finds and vintage discoveries

Market Bargaining Rules:

  • Start at 60% of asking price to show respect while indicating interest
  • Bundle multiple items for win-win scenarios
  • Italian vendors appreciate directness over prolonged negotiation

Avoiding Common Tourist Traps

Quality leather should feel supple but substantial, with even stitching and solid hardware. “Handmade” claims require verification – genuine artisan products show slight irregularities that machine production eliminates. When similar items appear at dramatically different prices in nearby shops, the lower-priced option usually reflects appropriate value rather than bargain pricing.

Shopping in Florence

Essential Shopping Districts Summary

For Luxury: Via de’ Tornabuoni and Rinascente For Leather: Madova and San Lorenzo Market
For Food: Mercato Centrale ground floor For Artisans: Via de’ Santo Spirito area For Bargains: Charity shops and hardware stores For Outlets: The Mall Florence (30 minutes outside city)

Florence rewards shoppers who approach it as cultural exploration rather than mere acquisition. The city’s shopping opportunities reflect its broader character: sophisticated, traditional, and genuinely concerned with quality over quantity. The most successful Florence shopping experiences combine different approaches – splurging on exceptional pieces while hunting vintage bargains, ensuring diverse, meaningful purchases that create memories lasting far longer than any transaction.

What we propose

Emma Heidi - Itinerary Expert

Emma Heidi


Customer Experience Manager

Take all the stress out of planning your trip!

With our experts, you can create the perfect itinerary for you – complete, comfortable, and tailored to all your dreams, wishes, and needs.

We take care of every little detail, so you can simply focus on enjoying your journey.

We’ve been designing personalized itineraries since 2015, and over the years we’ve created thousands of custom itineraries for happy clients.

Discover our clients’ experiences here

 Save time, avoid confusion – we do the work for you. Our service saves you weeks of searching, reading, comparing, and complicated planning. Instead of wasting endless hours – you receive a ready-to-use, accurate and clear itinerary.

 A tailor-made itinerary – built just for you. Your itinerary is personally designed based on our experts’ real field experience and genuine feedback from hundreds of travelers – including hidden discoveries and insider tips that don’t appear in any travel guide.

 Smart accommodation selection – often saves you hundreds or even thousands of dollars. We help you choose verified and recommended places to stay, checking availability for your exact travel dates. Sometimes we suggest hotels not “in the center,” but in safe, convenient, and highly strategic locations – which can significantly reduce travel costs and save you even thousands of dollars.

 We’re by your side even during the trip. We stay with you throughout your vacation – providing professional help whenever needed. If the weather changes, there’s a strike, a local event, heavy crowds, or any unexpected situation – we are here to update, guide, and adjust your itinerary in real time.

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